P&O - Type edits

Using strikethrough text gives the impression of the text being pinned down, restrained, just like the seat belts on an airliner.

I have created a ferry icon to represent the P&O side of the DPS's, this mirrors the Airline plane symbol and interacts with the horizontal line similar to the plane.

Above are more variations on the statements, I want to keep them minimal and focus more on the typography as opposed to the illustrations, I may go back and alter these so they are purely type.

P&O - Type edits

I feel my layouts are sufficient enough as they are, whoever, i want them to stand out more, be more interesting and show more of my skills with type and layout. Therefore I have been experimenting with the headlines on each page, trying to edit them appropriately to their meaning.

P&O - DPS Layouts

Here are my layout designs so far, I have narrowed down key points of why P&O travel is better than airline travel. Chosen a blue/white colour scheme as it's relative to P&O and Airline travel, (blue sea, blue sky).
Splitting the booklet left to right for the two methods of travel is clear and looks good following a horizontal theme as you read left>right etc.

Typefaces - P&O

Abadi MT Light

Abadi MT Bold

Avenir LT Bold

Bookman PS Demi

Underground Bold

Helvetica Neue Ultra Light

Here are a selection of typefaces i am considering to use for the P&O booklet. I have chosen to use Helvetica Neue Ultra Light as it's super clean and professional, very clear but at the same time subtle and modest, (a good image for P&O), due to its ultra thin strokes.

P&O - Typography/Layout Exploration

Here are updated designs, picking up from where i left off. I have focused more on type but still included the images as part of the type (full stops and question mark stop).

I have decided to use a thinner typeface, here I have used Helvetica Neue Ultra Light. I feel it keeps the design clean and lets the page breath, also it makes the image more visible.

A reverse-out of my design further improves the cleanliness and legibility of the type. I chose blue as it's relative to P&O, they use it, and it's the colour of the sea!

The bar at the base of the page will split the statement from the statistic below. With the icon of P&O or Airline next to the statistic it's clear as to what is what across the page.

P&O - Typography Exploration

Here I have used a small present image to represent all the gifts you can buy on the P&O ferry.

In contrast, I have used a small suitcase image to represent all the lost luggage across airline travel.

I think this idea is much stronger than my others, However, I think a supporting fact or statistic about the points I'm highlighting is almost essential, just to back-up and solidify the statements. plus, facts/stats seem to win peoples trust.

P&O - Typography Exploration

For the P&O booklet of comparisons, I want to use type effectively, editing the form of type to relate to its meaning. Here are a few experiments i have started.

Here I was trying to include the suitcase image into the type, i like the simplicity of it, and how you have to spend time to see the cases..

I like the use of image in this design, the suitcases appear to be hiding behind the text, which is a good visual play on words. However, again i think the message is being repeated by the repeated image, maybe one suitcase will bring back the subtly.

Here i have experimented with overlaying type onto image, the image is a simple yellow suitcase, allowing the type to be read clearly. I admire the subtly of the idea and think it could work well throughout the booklet.

Similarly, for the P&O side of the booklet, I have used imagery of products for sale on the ferry, and overlaid type over them. I think this approach is possible going down a route i don't want to take, the work needs to be more type driven, whereas this is more focused to the illustrations behind the type.

Continuing the inclusion of a suitcase in the type, here i have used the counter space on certain letters. i think the composition works better than the previous as it's more consistent, maybe only one suitcase is needed, as these 8, all say the same thing.

This is a design to use on the P&O page. I have replaced letters with vectors of products you can FIND on the ferry, on your journey. This tells the audience what you can find without an accompanying text, which may disturb the simplicity of the booklet.

I plan to use the same text for the P&o page AND Airline page, this links the comparison more and further simplifies the design and overall message. The use of a question mark is only apparent on the Airline page as the statement is to be questioned, whereas its 'true' with P&O.

This method relies on an additional fact as there is no image to backup the statement.

This design makes the lnk the previous one didn't. It has the inclusion of a suitcase to help link the statemtn to a specific point about theairline, and also uses a colour to provide a clear division between P&O and Airline travel. (P&O would be a different colour).