P&O - Typography Exploration

For the P&O booklet of comparisons, I want to use type effectively, editing the form of type to relate to its meaning. Here are a few experiments i have started.

Here I was trying to include the suitcase image into the type, i like the simplicity of it, and how you have to spend time to see the cases..

I like the use of image in this design, the suitcases appear to be hiding behind the text, which is a good visual play on words. However, again i think the message is being repeated by the repeated image, maybe one suitcase will bring back the subtly.

Here i have experimented with overlaying type onto image, the image is a simple yellow suitcase, allowing the type to be read clearly. I admire the subtly of the idea and think it could work well throughout the booklet.

Similarly, for the P&O side of the booklet, I have used imagery of products for sale on the ferry, and overlaid type over them. I think this approach is possible going down a route i don't want to take, the work needs to be more type driven, whereas this is more focused to the illustrations behind the type.

Continuing the inclusion of a suitcase in the type, here i have used the counter space on certain letters. i think the composition works better than the previous as it's more consistent, maybe only one suitcase is needed, as these 8, all say the same thing.

This is a design to use on the P&O page. I have replaced letters with vectors of products you can FIND on the ferry, on your journey. This tells the audience what you can find without an accompanying text, which may disturb the simplicity of the booklet.

I plan to use the same text for the P&o page AND Airline page, this links the comparison more and further simplifies the design and overall message. The use of a question mark is only apparent on the Airline page as the statement is to be questioned, whereas its 'true' with P&O.

This method relies on an additional fact as there is no image to backup the statement.

This design makes the lnk the previous one didn't. It has the inclusion of a suitcase to help link the statemtn to a specific point about theairline, and also uses a colour to provide a clear division between P&O and Airline travel. (P&O would be a different colour).